High cost-per-click (CPC) keywords

High cost-per-click (CPC) keywords

A high cost-per-click (CPC) keyword is a search term that advertisers are willing to pay a higher price for in order to get their ads in front of users who are searching for that term. These keywords are often related to products or services that are in high demand or that have a high perceived value, such as “luxury cars” or “mortgage rates.” Advertisers are willing to pay a higher price for these keywords because they believe that users who are searching for these terms are more likely to make a purchase, and they want to make sure their ads are shown to these users.

To find high CPC keywords, you can use a keyword research tool like Google’s Keyword Planner. This tool allows you to enter a keyword or phrase and see how much advertisers are currently paying for it. You can also see related keywords and get an idea of how much competition there is for each term. Keep in mind that the actual CPC for a given keyword can vary depending on a number of factors, including the relevance of your ad, the quality of your landing page, and the targeting options you choose.

Here are a few more things to consider when it comes to high CPC keywords:

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Niche-specific keywords tend to have higher CPCs. For example, a keyword like “dental implants” might have a higher CPC than a more general term like “dental care.” This is because advertisers in specific niches are often willing to pay more to reach their target audience.
Keywords with high commercial intent (i.e., keywords that indicate the user is likely to make a purchase) tend to have higher CPCs. For example, a keyword like “buy car insurance” might have a higher CPC than a keyword like “car insurance quotes.”
Keywords with a lot of competition tend to have higher CPCs. This is because more advertisers are bidding on these terms, driving up the price.
The CPC for a given keyword can vary by location and language. For example, a keyword might have a higher CPC in a country with a high cost of living, or in a language with a smaller number of advertisers.
The CPC for a given keyword can also vary by the type of device being used to perform the search. For example, keywords searched on a mobile device might have a higher CPC than those searched on a desktop computer.
Keywords with a high search volume tend to have higher CPCs. This is because more advertisers are willing to pay for these keywords, as they believe they will generate more clicks and conversions.
Keywords with a high level of intent (i.e., keywords that indicate the user is ready to take action) tend to have higher CPCs. For example, a keyword like “book hotel room” might have a higher CPC than a keyword like “hotel deals.”
Keywords that are specific to a particular product or service tend to have higher CPCs. For example, a keyword like “buy iPhone 12” might have a higher CPC than a more general keyword like “smartphones.”
The CPC for a given keyword can also vary depending on the industry or sector. For example, keywords related to financial services or healthcare tend to have higher CPCs than keywords in other industries.
The CPC for a given keyword can also vary based on the time of year. For example, keywords related to holiday travel or gift-giving might have higher CPCs during the holiday season.

It is generally not advisable to focus on specific keywords with high cost-per-click (CPC) values when planning a search engine optimization (SEO) or search engine marketing (SEM) strategy. Instead, it is more effective to focus on targeting specific user groups and creating relevant, high-quality content that addresses their needs.

However, if you are interested in learning about specific high-CPC keywords, there are a few resources you can use:

Google Ads Keyword Planner:

This tool, which is part of the Google Ads platform, allows you to search for keywords and see their estimated CPC values. To use the Keyword Planner, you’ll need to create a Google Ads account.

SEMrush:

This is a paid tool that provides data on keyword performance, including CPC values. You can use it to research specific keywords or to see the top-performing keywords in a particular industry.

Ahrefs:

This is another paid tool that provides data on keyword performance, including CPC values. You can use it to research specific keywords or to see the top-performing keywords in a particular industry.

WordStream:

This is a paid tool that provides data on keyword performance, including CPC values. You can use it to research specific keywords or to see the top-performing keywords in a particular industry.

SpyFu:

This is a paid tool that provides data on keyword performance, including CPC values. You can use it to research specific keywords or to see the top-performing keywords in a particular industry.

Moz:

This is a paid tool that provides data on keyword performance, including CPC values. You can use it to research specific keywords or to see the top-performing keywords in a particular industry.

Again, it’s important to keep in mind that the actual CPC values for any given keyword can vary greatly depending on a number of factors. Additionally, it is generally more effective to focus on creating relevant, high-quality content and targeting specific user groups rather than trying to rank for specific high-CPC keywords.

It’s important to note that the actual CPC values for any given keyword can vary depending on a number of factors, including the location of the searcher, the device they are using, and the specific search engine they are using. Additionally, the CPC values provided by these tools are estimates and may not reflect the actual values you will see in your campaigns.


High CPC (cost-per-click) keywords are search terms or phrases that advertisers are willing to pay more for because they tend to generate a high number of clicks and conversions. These keywords are typically associated with high commercial intent, meaning that people who use them are more likely to make a purchase or take some other specific action.

Here are some examples of high CPC keywords in various industries:

  • “Mesothelioma lawyer” (Legal)
  • “Car insurance quotes” (Finance)
  • “Ehr software” (Technology)
  • “Solar panel installation” (Home Improvement)
  • “Personal injury lawyer” (Legal)
  • “SEO services” (Marketing)
  • “Drug rehab center” (Healthcare)
  • “Student loan consolidation” (Finance)

Keep in mind that the actual CPC for a particular keyword can vary depending on a number of factors, including the industry, the level of competition, and the quality of the ad. It’s also important to note that targeting high CPC keywords doesn’t necessarily guarantee success, as other factors such as the relevance and quality of the ad, the landing page, and the overall campaign also play a role in determining the effectiveness of an ad.


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